Walmart is a powerhouse of a business, and one of its key strengths is its marketing mix. Surviving in the retail market requires more than just luck or a large capital base. For such a large business, Walmart’s management practices give it continuity. The giant retailer’s success lies in the Walmart Marketing Mix.
Walmart is the world’s largest retail company and is a publicly-traded family business. To manage such a large business, Walmart needs to effectively employ what we can refer to as the Walmart Marketing Mix. It is the same marketing mix strategy that can be employed in other businesses, but the retailer’s strategy is considered very successful. Provided below is an explanation of how Walmart handles its marketing mix core principles. The five core principles of a marketing mix are Price, Product, Promotion, Place, People
